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Sales Major

Associate Degree Course Sequence

SSC101  Student Success Seminar
BUS121  Business Administration
BUS124  Business Analysis with Algebra
ENG124  College Composition
MTH106  Math for Technology
BUS221  Microeconomics
MKT121  Principles of Marketing
ITD122  Computer Applications for Professionals
ACC127  Quantitative Business Statistics
COM121  Effective Speaking or ENG230 Business Communication
ACC132  Financial Accounting
MGT121  Principles of Management
BUS222  Macroeconomics
MKT221  Sales
ACC133  Managerial Accounting
MKT227  Consumer Behavior
MGT221  Supervision
MKT226  Supply Chain Management
MGT224  Human Resource Management
MKT229  Market Planning
ACC130  Business Law & Ethics
Arts & Humanities Elective

TOTAL CREDITS 70

Marketing jobs often provide great opportunities for creativity, personal accomplishment and financial rewards. Personal selling is a marketing communication process by which a company representative interacts directly with the customer to communicate about the good or service.

Personal selling can be one of the most important and lucrative jobs not only in marketing, but for the business in general. It is often the starting point for new graduates to familiarize themselves with a firm’s products and services and also learn the importance of customer satisfaction in the success of any operation.

In many firms, the people working in the marketing department began their careers with the sales force. Sales experience gives them an understanding of the problems faced by salespeople, as well as the needs of customers. The people who determine marketing strategy must understand exactly how the products or services are sold and the buying methods of customers.

Graduates from this program will be able to make presentations in a professional manner using the latest software, understand the concepts of developing long term customer relationships between seller and buyer, be able to develop a sales force strategy, and understand the relationship of personal selling with the company’s overall marketing program. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.