Associate Degree Course Sequence
SSC101 Student Success Seminar
BUS121 Business Administration
ITD122 Computer Applications for Professionals
BUS124 Business Analysis with Algebra
ENG124 College Composition
MTH125 College Algebra
MKT121 Principles of Marketing
ACC127 Quantitative Business Statistics
COM121 Effective Speaking or ENG230 Business Communication
ACC132 Financial Accounting
MGT121 Principles of Management
ACC133 Managerial Accounting
MKT227 Consumer Behavior
MKT226 Supply Chain Management
MGT224 Human Resource Management
MKT229 Market Planning
Arts and Humanities Elective
ACC130 Business Law & Ethics
TOTAL CREDITS 71
Marketing jobs often provide great opportunities for creativity, personal accomplishment and financial rewards. Personal selling is a marketing communication process by which a company representative interacts directly with the customer to communicate about the good or service.
Personal selling can be one of the most important and lucrative jobs not only in marketing, but for the business in general. It is often the starting point for new graduates to familiarize themselves with a firm’s products and services and also learn the importance of customer satisfaction in the success of any operation.
In many firms, the people working in the marketing department began their careers with the sales force. Sales experience gives them an understanding of the problems faced by salespeople, as well as the needs of customers. The people who determine marketing strategy must understand exactly how the products or services are sold and the buying methods of customers.
Graduates from this program will be able to make presentations in a professional manner using the latest software, understand the concepts of developing long term customer relationships between seller and buyer, be able to develop a sales force strategy, and understand the relationship of personal selling with the company’s overall marketing program. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.