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MARKETING MANAGEMENT

Department Chair:
Jerry Myers
330-494-6170
Ext. 4347
Room #: B215J

 

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E-Commerce Marketing Option

  • Program Advising Sheet

The widespread adoption of intranets, extranets, and the acceptance of the Internet as a business platform have created a foundation for electronic commerce that offers the potential for organizations to streamline complex processes, lower costs, and improve productivity. Business to business e-commerce is poised for rapid growth.

Students who successfully complete this program will be able to develop a Web site; understand the role of the Internet/intranet; and use the Internet for obtaining research information. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.

Suggested Course Sequence

For course descriptions visit here.
First Semester  
Credit Hours
BUS121 Business Administration
4
BUS123 Business Mathematics
4
ENG124 College Composition †
3
 
COM121 Effective Speaking
3
ECA228 Internet/Intranet Software Design
and Development
3
 
BUS101 Business Student Success Seminar
1
 
   
18
Second Semester  
MKT121 Principles of Marketing
3
ACC127 Quantitative Business Statistics
4
 
ENG230 Business Communication
3
 
ACC132 Financial Accounting
4
 
ECA154 Internet Design Tools
3
 
   
17
 
Third Semester  
MGT121 Principles of Management
3
BUS221 Microeconomics
3
MKT222 Advertising
3
 
ACC133 Managerial Accounting
4
 
ECA229 Microsoft Server Side Scripting
3
 
   
16

Fourth Semester

 
MKT229 Market Planning
4
BUS222

Macroeconomics

3
 
MKT236 E-Marketing
3
 
SOC121 Sociology
3
ACC130 Business Law and Ethics
3
 
ECA225 Client Side Scripting
3
 
   
19
  TOTAL CREDITS
70

† Based on SSC placement score

 
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Stark State College of Technology
6200 Frank Avenue NW
North Canton, Ohio  44720
330-494-6170 | 1-800-79-STARK (1-800-797-8275)