Recently, the widespread adoption of intranets, extranets, and the acceptance of the Internet as a business platform have created a foundation for electronic commerce that offers the potential for organizations to streamline complex processes, lower costs, and improve productivity. Business to business e-commerce is poised for rapid growth in the future.

The goal is that graduates of this option will be able to develop a Web site; understand the role of the Internet/intranet; and use the Internet for obtaining research information. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.