Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption in order to meet customer requirements. It includes the areas of transportation, warehousing, order processing, vender negotiation, and distribution.

Effective logistics management can improve a firm’s marketing effort by establishing consistent and dependable customer service levels.

The U.S. has one of the world’s most highly developed logistics infrastructures, giving consumers and businesses access to an enormous variety of goods and services.

The goal of this option, in addition to those included for the Marketing Management program is to give the student an understanding of the role of logistics in national and multinational business and government activity. The student will be able to use a variety of analytical tools and techniques to solve logistics problems.