Marketing jobs often provide great opportunities for creativity, personal accomplishment and financial rewards. Personal selling is a marketing communication process by which a company representative interacts directly with the customer to communicate about the good or service.

In the U.S., 15.5 million people are employed in personal sales positions, according to the department of labor statistics. This growing field is estimated to have more than 17.4 million people employed in sales and related fields by 2010.

In many firms, the people working in the marketing department began their careers with the sales force. Sales experience gives them an understanding of the problems faced by salespeople, as well as the needs of customers. The people who determine marketing strategy must understand exactly how the products or services are sold and the buying methods of customers.

Many sales people earn a good living. Compensations are generally paid in proportion to the amount of sales generated.

Selling provides an excellent opportunity for people who do not like close supervision but still want the security of working for a large organization. A career in sales enables individuals to operate virtually as independent business people.

The goal is that graduates of this option will be able to make presentations in a professional manner using PowerPoint software; understand the concepts of customer relationship between selling and marketing; and be able to develop a sales force compensation system. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.