The careers involved in getting goods and services to market make marketing management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.

Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.

Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.

Suggested Course Sequence

For course descriptions visit here.

First Semester		Credit Hours
BUS121	Business Administration	4
BCA120	Business Computer Applications *	4
BUS123	Business Mathematics	4
ENG124	College Composition †	3
COM121	Effective Speaking	3
BUS101	Business Student Success Seminar	1
		19
Second Semester
MKT121	Principles of Marketing	3
BUS221	Microeconomics	3
ACC127	Quantitative Business Statistics	4
ENG230	Business Communication	3
ACC132	Financial Accounting	4
		17
Third Semester
MGT121	Principles of Management	3
BUS222	Macroeconomics	3
MKT221	Sales	3
MKT222	Advertising	3
ACC133	Managerial Accounting	4
MKT227	Consumer Behavior	3
		19
Fourth Semester
MKT229	Market Planning	4
MKT236	E-Marketing	3
SOC121	Sociology	3
ACC130	Business Law and Ethics	3
MKT233	Market Research	3
		16
	TOTAL CREDITS	71

† Based on SSC placement score
* Successful completion of AOT102, AOT104, AOT105 and AOT106 is equivalent to and may be substituted for BCA120.