The many jobs involved in getting goods and services to market make marketing a diverse and fascinating field. Marketing jobs often provide great opportunities for creativity, personal accomplishment and financial reward.

There are more than 750,000 people employed as marketing, advertising and public relations managers. Marketing managers develop the firm’s detailed marketing strategy. With the help of staff, they determine the demand for products and services offered by the firm and its competitors. They also identify potential customers. Marketing managers develop pricing strategy and work with advertising and sales managers to promote the firm’s products and services to attract potential customers.

The goal is that graduates of the marketing management technology degree, or one of its options, will be able to apply mathematical skills appropriate to a management occupation; demonstrate proficiency with computers consistent with job demands; develop analytical skills in identifying and solving marketing/business problems; identify target markets for specific goods and services; determine the limits of test marketing techniques; use statistical methodology to evaluate test subjects, and develop a market plan.