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The careers involved in getting goods and services to market make marketing management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.
Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.
Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.
Suggested Course Sequence
For course descriptions visit here.
| First Semester |
|
Credit Hours |
|
| BUS121 |
Business Administration |
4 |
|
| BCA120 |
Business Computer Applications * |
4 |
|
| BUS123 |
Business Mathematics |
4 |
|
| ENG124 |
College Composition † |
3 |
|
| COM121 |
Effective Speaking |
3 |
|
| BUS101 |
Business Student Success Seminar |
1 |
|
| |
|
19 |
|
| Second Semester |
|
|
|
| MKT121 |
Principles of Marketing |
3 |
|
| BUS221 |
Microeconomics |
3 |
|
| ACC127 |
Quantitative Business Statistics |
4 |
|
| ENG230 |
Business Communication |
3 |
|
| ACC132 |
Financial Accounting |
4 |
|
| |
|
17 |
|
| Third Semester |
|
|
|
| MGT121 |
Principles of Management |
3 |
|
| BUS222 |
Macroeconomics |
3 |
|
| MKT221 |
Sales |
3 |
|
| MKT222 |
Advertising |
3 |
|
| ACC133 |
Managerial Accounting |
4 |
|
| MKT227 |
Consumer Behavior |
3 |
|
| |
|
19 |
|
Fourth Semester |
|
|
|
| MKT229 |
Market Planning |
4 |
|
| MKT236 |
E-Marketing |
3 |
|
| SOC121 |
Sociology |
3 |
|
| ACC130 |
Business Law and Ethics |
3 |
|
| MKT233 |
Market Research |
3 |
|
| |
|
16 |
|
| |
TOTAL CREDITS |
71 |
|
† Based on SSC placement score
* Successful completion of AOT102, AOT104, AOT105 and AOT106 is equivalent to and may be substituted for BCA120. |