COURSE DESCRIPTIONS
MKT121PRINCIPLES OF MARKETING3 Credit HoursThis course is an introduction to the important role that marketing plays in the successful operation of various enterprises that operate in both the domestic and international arenas. Emphasis is on developing marketing strategies needed to compete effectively in today's rapidly changing competitive environment. Customer buying behavior, market segmentation, quality customer service, the elements of product, distribution, pricing and promotion strategies are examined. Upon completion, students should be able to demonstrate an understanding of the above topic areas.Prerequisites: BUS121
MKT221SALES3 Credit HoursThe selling process is introduced in detail. Securing and opening the sales interview, delivering the sales presentation, answering objections and closing the sale are all incorporated during the semester. The student will be required to give a sales presentation in class. Upon completion, students should understand the selling process and be able to make an effective sales presentation.Prerequisites: MKT121
MKT222ADVERTISING3 Credit HoursProvides an overview of the field of advertising, including its place in marketing, media considerations, design principles, budgeting and planning. Included is a project consisting of the design of a total campaign. Upon completion, students should be able to demonstrate an understanding of the field of advertising.Prerequisites: MKT121
MKT226SUPPLY CHAIN MANAGEMENT3 Credit HoursAn introduction to the processes and activities associated with cost-effective industrial procurement and the internal management of all materials and equipment needed by a manufacturer to produce products or provide services. Upon completion, students should be able to demonstrate an understanding of the processes and activities associated with cost effective purchasing.Prerequisites: MKT121
MKT227CONSUMER BEHAVIOR3 Credit HoursThis course provides in-depth knowledge of consumer buying behavior. It includes the study of the various cultural, social, personal and psychological factors that influence consumer market behavior and strategy. Upon completion, students should be able to demonstrate an understanding of the factors that influence consumer behavior.Prerequisites: MKT121
MKT228BUSINESS TO BUSINESS MKT3 Credit HoursThis course studies industrial and organizational buyer behavior. The study of strategic marketing management practices of firms selling to business organizations, government agencies and institutions are integral to the course. Upon completion, students should be able to demonstrate an understanding of industrial and organizational buyer behavior.Prerequisites: MKT121
MKT229MARKET PLANNING4 Credit HoursThis is a capstone course that focuses on the significant procedures, processes and analysis that leads the student through the comprehensive market planning process. Methodology includes market research, company and industry analysis, and the development of the processes required in the completion and presentation of the market plan. Upon completion, students should be able to demonstrate an understanding of the creation, analysis, and preparation in the completion of the market planning process.Prerequisites: MKT121
MKT232INTERNET MARKETING2 Credit HoursThis course takes a systems and relationships approach to exploring e-business marketing. The course addresses the basic principles that underlie marketing and how e-business marketing techniques fundamentally change the traditional marketing process. A framework is developed for understanding the forces during the Internet revolution in marketing and business. Lab activities include using the Internet to explore ways to improve quality and customer support, personalize product and messages, generate traffic, build community, price in realtime, and create new channels. Upon completion, the student will understand the use of the Internet in making markets and the main trends affecting the Internet.Prerequisites: MKT121
MKT233MARKET RESEARCH3 Credit HoursThis course provides knowledge and application to the Market Research method and practices to be successful in today's business arena. It includes the study of the role of marketing research, research design, data collection skills, communication research results and the management of marketing research. Upon completion, students should be able to demonstrate an understanding and practical application of field of marketing research.Prerequisites: MKT121, ACC127
MKT234PRINCIPLES OF TRANSPORTATION3 Credit HoursThis course will provide a thorough presentation of how transportation relates to logistics management and supply chain management. It will include an exposure to management initiatives and control techniques in transportation. The student will leave the course with a broad and general exposure to transportation and the management of transportation from both the carrier and shipper perspectives.Prerequisites: MKT226
MKT235INTRODUCTION TO LOGISTICS4 Credit HoursThis course introduces the student to the role of logistics in national and multinational business and government activities. A variety of analytical tools and techniques useful in solving logistics will be explored. The student will understand the individual components of logistics and their interrationalships within individual companies and within the supply chain.Prerequisites: MKT226, ACC127
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