Small Business Toolkit

The State of Ohio Counselor, Social Worker and Marriage Family Therapist Board has approved Stark State College as a provider of continuing education (#RCS069401). Each workshop, unless indicated otherwise, will provide six contact hours of continuing education. The Ohio Board of Nursing also recognizes continuing education hours approved by this Board.

• QR Codes and Marketing
• The Case for the Cloud
• Google+ for Business
• Marketing Your Business on a Shoestring Budget

QR Codes and Marketing
You see them everywhere but aren’t sure how to create them or use them to market your business - learn how QR codes are generated, which software is best suited for your mobile application, how to read QR codes, and innovative ways to use QR codes to your company’s advantage. You’ll be generating your own codes and know how to insert them into your business marketing information.

Instructor: Maria DalPra
CRN: 40043
Thursday, March 21
6 - 9 p.m.
Fee: $49

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The Case for the Cloud
IT services can be large investments to make without knowing if you’ll fully utilize them. A business could pay a monthly/yearly fee for IT services instead of hiring full-time workers and buying equipment - renting IT services for specific needs won’t do too much damage to the company’s bottom-line - or some services may be too vital to your competitive advantage to change your current structure. This course will examine the details of when you may or may not want to move internal services to “the cloud,” a move that has pros and cons.

Instructor: Scott Arnold
CRN: 40045
Thursday, March 14
6 - 9 p.m.
Fee: $39

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Google+ for Business
NOW is the time learn how to use this social media platform, integrating all of Google’s services for the benefit of your business. Learn the importance of Google+, how it differs from the other social sites, and the importance of a Google presence. Learn how to effectively set up a Google+ profile and how to manage all features in your account, optimizing and integrating your business into the world’s largest search engine, realizing the best possible results.

Instructor: Maria DalPra
CRN: 40046
Saturdays, April 6 and 13
8:30 a.m. - Noon
Fee: $79

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Marketing Your Business on a Shoestring Budget
Do you run a small business? Are your attempts at marketing a hit-or-miss effort? Do you find
it difficult to cultivate new customers? This two-session workshop is designed to help
you to create a stronger customer base and increase sales by

• maximizing the way your customers can contact you
• correctly defining your target audience
• using the right media mix
• communicating your brand effectively and consistently
• differentiating from the competition
• avoiding common marketing pitfalls

Be sure to email the instructor at shoestringmarketingworkshop@gmail.com with a description of how you are currently promoting your business.

Instructor: Vince Jeffries
CRN: 40047
Thursdays, April 18 and 25
6:30 - 8:30 p.m.
Fee: $49

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