Marketing and sales management
If you’re interested in understanding what makes customers choose one product over another, a career in marketing and sales management can put you at the center of business success.
Program at a glance
DEGREE TYPE
Associate of Applied Business
PROGRAM FORMAT
Online*
LENGTH (FULL TIME)
4 semesters
CAREER COMMUNITY
*While this degree can be completed completely online, some of the courses may offer the option of attending or logging in to synchronous (live) sessions using web conferencing tools. Contact the department chair for more information.
Program overview
Build a career in sales and marketing management
This dynamic field combines creativity, strategy and problem-solving to help organizations connect their products and services with the people who need them. It’s a career path that can offer strong earning potential, professional growth and the opportunity to see your ideas come to life in the marketplace.
Program details
In this program, you’ll learn how to analyze markets, understand customer behavior and develop strategies that help businesses grow. You’ll explore how companies determine pricing, promote products, reach target audiences and compete effectively in today’s fast-moving economy.
As you progress through the program, you’ll build the skills to identify marketing opportunities, solve real business challenges and create strategies that attract and engage customers. You’ll learn how to define target markets, communicate the value of products and services, gather meaningful market research and develop comprehensive marketing plans that drive results.
By the time you graduate, you’ll be prepared to step into the world of marketing with practical knowledge and the confidence to help organizations reach their customers and succeed in competitive markets.
Careers and outcomes
Program graduates may pursue roles like Sales Representative, Marketing Assistant, Digital Marketing Specialist, or Account Coordinator.
Marketing and sales positions remain stable with digital and social media-related roles growing faster than average.
FAQs
All courses are available online, and many are offered in person. Classes are available at both our main campus and Akron location.
Yes. Online and hybrid options support flexible scheduling.
Yes. Many courses are part of Ohio’s transfer module.
The program combines study including hands-on projects, digital marketing tools, campaign development and CRM platforms.
The program combines study including hands-on projects, digital marketing tools, campaign development and CRM platforms.
Absolutely.
You have access to free tutoring both in-person and online. Full-time faculty maintain ten office hours a week, including dedicated tutoring time. Our career services team also assists with resume preparation and helps you post your credentials on Handshake to connect with potential employers.
Some courses have prerequisites. Advising is recommended for course planning.
Related programs
Looking for more career options? Check out these other programs.
Lowest tuition around
Put your money toward your goals – not debt.
Stark State’s tuition costs up to 83% less than other area colleges and universities. Along with financial aid and scholarship opportunities, you gain the most value for your education without sacrificing quality.
Scroll to section
Dan Fuline Jr., Ph.D.
Department Chair, Management and Marketing
330-966-5453 ext. 4016
Take the next step
Whether you’re just starting out, making your college comeback or looking for a change, you belong at Stark State.