Marketing and Sales Management

The careers involved in getting goods and services to market make marketing and sales management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.

Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.

Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.

Associate Degree Course Sequence

SSC101  
Student Success Seminar
BUS121  
Business Administration
BUS124  
Business Analysis with Algebra
BUS221  
Microeconomics
ENG124  
College Composition
MTH108  
Explorations in Modern Mathematics
MKT121  
Principles of Marketing
ITD122
Computer Applications for Professionals
 
or AOT226 Spreadsheet Microsoft Excel
ACC132  
Financial Accounting
COM121  
Effective Speaking
MGT121  
Principles of Management
BUS222  
Macroeconomics
MKT221  
Sales
MKT222  
Advertising
ACC133  
Managerial Accounting
 
Technical Elective
MKT229  
Market Planning
ACC130  
Business Law & Ethics
 
Technical Elective
 
Technical Elective
 
Arts & Humanities Elective

TOTAL CREDITS 64

Associate of applied business

  • entry-level marketing
  • entry-level business

Enactus (Entrepreneurial Action Us club)