Marketing and Sales Management

The careers involved in getting goods and services to market make marketing and sales management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.

Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.

Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.

Associate Degree Course Sequence

SSC101 Student Success Seminar
BUS121 Business Administration
BUS124 Business Analysis with Algebra
BUS221 Microeconomics
ENG124 College Composition
MTH108 Explorations in Modern Mathematics
MKT121 Principles of Marketing
ITD122 Computer Applications for Professionals or AOT226 Spreadsheet Microsoft Excel
ACC132 Financial Accounting
COM121 Effective Speaking
MGT121 Principles of Management
BUS222 Macroeconomics
MKT221 Sales
MKT222 Advertising
ACC133 Managerial Accounting
Technical Elective
MKT229 Market Planning
ACC130 Business Law & Ethics
Technical Elective
Technical Elective
Arts & Humanities Elective


Associate of applied business

  • entry-level marketing
  • entry-level business

Enactus (Entrepreneurial Action Us club)